Local Marketing also known as Neighbourhood Marketing, Is a type of solutions group marketing that is focused on reaching a specific location within the community where the physical shop or store is located. This type of marketing is mostly used by a local business that has physical stores.
To achieve your aim, there should be customer segmentation, and knowing your buyer persona.
Local Marketing attracts new or prospective clients to your store and converts them to customers.
The benefits of Local Marketing to Small Businesses in Nigeria:
1: Highly targeted: Local Marketing targets the customers beneficial and significant for your business.
2: It’s Free or doesn’t cost much: Your Business can be listed on Google, this will enable customers in your community to see your store once they search online and it doesn’t require any fee. You can also use other platforms to reach your target audience.
3: Increase Brand Awareness: The more you drive customers to your store, the more your business grows, and it gains more exposure. Your brand will be trusted, and you’ll gain customers loyalty.
4: Increase Sales: If you get your Local SEO right, there’ll be foot traffic, and you’ll get more sales. Which is the most important part of a business, making sales and getting profits.
5: You can build relationships with other local businesses in your community. Your neighbours, family friends or even colleagues.
6: You’ll help solve customers problems: Many find it hard going miles to get a product and making sure your business is within their reach is an advantage for you.
Tips For Local Marketing:
1: List Your business on Google.
2: Target Social Media Users In your community.
3: Create Contents That are Locally Focused.
4: Follow up with your customers
5: Get Reviews.
6: Local advertising on Radio, TV, Newspapers.
7: Partner with Local Influencers.
8: Print Flyers and use Sign Post.
This is a good way to develop local marketing solutions group