This question is always asked by every Nigerian seeking entertainment locally. We would not say the Nigerian film industry is not giving it best shot in terms of screenplay, acting, screenwriter, etc, but they miss it at some point which seems too elementary to be missed or overlooked. We could point out some facts that make them underperform

To begin with, the major problem this industry is faced with is the issue of tribalism. This does not only affect the industry, but it also affects the country at large. There is this segregation we have in our mindset, “if you are not of my tribe, sorry I cannot be of help to you, however talented you may be” Until we all reach a compromise on nepotism, there would not be a progress of any kind.

Another is poor or low-quality footages. Imagine seeing a movie that gives a blurry view, there is no way one would enjoy such a movie, regardless of the excellency in the screenplay. Unfortunately, the industry has not set any standard to what kind of quality to be produced. This is what incompetent movie producers and directors leverage to release half-baked movie.

Every industry would find one way or the other to blame the government of not participating actively in the course of their affairs. Nollywood has the Federal movement to blame

Having said these, I still believe the movie industry should give us a run for our money or watch, as the case may be. We should see Nigerian movies and not have “it will end in tears” mindset. We should watch their movies and not predict what would happen in the next scene. We should see some characters in a Nigerian movie and be in suspense about what they would do in the movie. But the reverse has been the case for donkey years. Whenever you see Kanayo O. Kanayo in a movie, just know he is playing the role of a ritualist. Ini Edo, Nonso Diobi, Ramsey Noah, Jim Iyke, Chioma Chukwuka: expect a love battle between ‘true’ love and ‘fake/money’ love. It is saddening, it is time for a change, let us wake up. To put the icing on the cake is the dumb and headless Yoruba film screenwriters; with respect, those guys are nowhere near perfection. They are wallowing in the pool of unprofessionalism as applicable to the entertainment industry. We hope they do better by the year.

In conclusion, Nollywood would get to their promised land. With the intervention of  Kunle Afolayan, Genevieve Nnaji and others, hope lies at the end of the tunnel for us. We keep hoping for the best from them and we know they would deliver.