Story telling has been for ages, which is an important part of our daily communication, but stories have meanings beyond entertainment value. In fact, storytelling is a powerful business skill. If implemented effectively, it can promote business development in a variety of ways, such as improving customer loyalty, developing strong marketing strategies, and increasing profits.
Storytelling in business is often regarded as a buzzword, but it is still far away. Commercial narrative is like narrative in film, drama, literature and communication-it is an indispensable part of our lives. In addition to simple entertainment value, the story also has meaning. Stories connect people with other people, companies, brands, products and their dreams. Without this connection, a business cannot succeed
Why tell stories?
Storytelling has always been an indispensable part of our lives. However, the story is more than just entertainment. Since ancient times, people have used stories to communicate, learn and connect with each other. Stories enable people to share knowledge and emotions, discern the truth, discover themselves and their place in the community, and understand the world they live in. So people have the conditions to look for stories to make decisions-in order to find value.
A clearly communicated story is the foundation of a strong marketing strategy. Although every company has a story to tell, too many things fail because of clear, fascinating and effective marketing communications. I often work with clients who have grand ideas, visions and dreams about what the brand should convey and represent, but when this story is conveyed through online channels, the content is confusing, ambiguous and inconsistent.
Stories are useful because we want them to lead to a solution somewhere, and the listener or reader knows that the solution is coming. If the story is interesting enough, then the person will want to hear more information and even ask questions such as “What happened next? ” sort of question. You, the storyteller.
What is your business story? Did you start your business in a basement or garage ? What drove you and your co-founders to start this business? Don’t say that you want to change the world; that’s very cliché. Discuss how you can simplify certain things, make better widgets, or improve the way you provide services to people so that they can save money or live a more fulfilling life. Tell you how to create something that conforms to your values and ethics.
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