Business cards have always been a necessity for professionals they are passport for business people to enter the market, though we are in a digital age but we can’t excuse the fact that it has it own significance.
Despite all the technological advances, business cards remain irreplaceable. It seems that no automation can replace them. Most company officials keep some cards in their pockets and hand them out when they shake hands with potential customers. During trade shows, seminars or business meetings, business cards are very convenient to promote business development. For clients and general customers, a business card is a window into the possible quality of a company’s products or services. The importance can be seen from some obvious facts. According to a study, the vast majority of 72% of people have an opinion of a company based on the quality of their business cards.
What Is a Business Card?
Before we talk about why a business card is needed, let’s take a look at what a business card is and what it is used for. The typical business card is a 2×3-inch business card, although it may vary slightly depending on your country, which will show the contact information of someone the company hires or works for.
WHAT SHOULD BE ON A BUSINESS CARD?
1: Your Name
2: Your area of expertise
3: Contact details
4: Social media handles
WHY DO YOU NEED A BUSINESS CARD?
1: Networking tool;
When you talk to someone face-to-face, there is no other digital alternative than to give them something to remind them of the act of meeting.
2: First Impression;
Due to many interference factors, people’s attention span has increased. Therefore, the immediate first impression of the target audience becomes more important. The attractive and well-thought-out business card design attracts people’s attention and gives the company a good impression.
3: Lead generators;
Business cards can create opportunities out of thin air. Opportunities can be good business partnerships & mergers potential new customers or meaningful connections. When communicating with potential customers, you can introduce yourself, you or your business, and provide contact information quickly and effectively. No need for pens, just short (but productive) interaction.
4: Shows Seriousness;
The business card shows that you are a professional and take your business seriously. If someone wants to issue a card and you cannot show it, you like one who isn’t ready for business and they might not do any with you.
5: They are cost-effective
Compared with other marketing materials and brand strategies, business cards are a very economical way of self-improvement. A local printing company can help produce hundreds of business cards for just a few cash, and the abundance of online printing companies makes it easy to shop around to find the best deals.
It is better to remember that random contacts with people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the resulting opportunities. Make sure you always carry your business card with you so that when an opportunity arises, you are ready and “lucky” and successful.