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Tosin Olayinka
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There are 3.5 billion smartphone users in the world. Almost 4.54 billion are using the internet. 2.96 billion people are using social media. With the tremendous change in life, social media becomes the largest platform to connect people and to do business effortlessly. Every person likes to ...Read more

There are 3.5 billion smartphone users in the world. Almost 4.54 billion are using the internet. 2.96 billion people are using social media. With the tremendous change in life, social media becomes the largest platform to connect people and to do business effortlessly.

Every person likes to be social and interactive in the world. In a web-based society, it is quite easy these days to engage. It is not tough to communicate with other people with the intervention of social media.

Keeping this in mind, we will outline some of the popular social media apps to be on.

FACEBOOK: Facebook is one of the most widely used apps in the world with  2.41 billion monthly active users. You Should Prioritize Facebook if; You want to reach an audience of adults and have engaging visual (or video) content that can capture their attention, invoke an immediate emotional response and make them excited to share with their friends. Or if you want an easy way to create an online community around a topic or business.

YOUTUBE: YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google.
It has 2 billion monthly active members, it allows the user to upload, view, share, rate, report, and comment on the video.

The Content that Works Best on YouTube are Video only. Depending upon your type of business and who your audience is, both long-form and short-form video content can work very well on this platform.

INSTAGRAM: Instagram is the app that has become a sensation these days. There are 1 million people connected on Instagram across the globe. Amongst all, Instagram has unique features which provide two types of account to its members.
One is a private account in which you can make friends of your own choice. The second one is the business account, users can promote the brand, profile or anything visitors want in the profile.
The Content that Works Best on Instagram: Beautiful photography, stunning visuals, unique designs, selfie-style video that speaks directly to your audience and a cohesive theme to your content will help you stand out on Instagram.

WHATSAPP: There are almost 1.6 billion WhatsApp users in the world. It is the best messaging platform for your family or friends. WhatsApp includes many features and some of the essential features are:

Voice call and video call
Save the data offline
Backup data
Share contacts, locations, and documents

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses.

SNAPCHAT: Snapchat app has 314 million users. This is the best app that captivated the hearts of millions of users. Snapchat is a multimedia messaging app where users can do instant messaging, video chat, share videos, etc.

The most appealing thing in Snapchat is filters that make it different from others. It is the only app that shows the right direction of the users. In this, the end-user can send the video and image along with the message.

TWITTER: Twitter is the real-time microblogging website on social networking app. The message is known as tweets where registered users can tweet, and unregistered visitors can read the tweets. Twitter has 330 million users.

Twitter Inc is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.

Social media popular apps
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Tosin Olayinka
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How can digital marketing help my business grow and expand?

Digital marketing is becoming a form of profitable marketing for brands who want to grow their business in a powerful and effective way. If you have a business, it’s important to engage in digital marketing to attract more customers. Read more

Digital marketing is becoming a form of profitable marketing for brands who want to grow their business in a powerful and effective way. If you have a business, it’s important to engage in digital marketing to attract more customers.

What is Digital marketing?

It is a collection of platforms that enable you to design digital marketing campaigns and connect with customers in a very flexible and efficient way. Digital marketing helps businesses utilize techniques and strategies to attract quality traffic that will not only attract more traffic to the business, but also bring more engagement and conversions.

How can it help grow business?

1: Establish a strong social media presence.
Social media is getting stronger day by day. It cannot be ignored, it is a key marketing tool. Many companies have managed to expand their customer base in this way alone. With the click of a button, you can now reach millions of customers.

2: Target the Right Audience
Audience segmentation is now easier than ever, because many digital marketing platforms allow you to target specific audience groups. We may use online tools that track personal online activity and demographic information. Digital marketers can use this data to provide users with specific products or services that may be of interest to them.

3: Levels the Playing Field
Big companies have big marketing budgets, but digital marketing offers a level playing field for everyone, big or small. Content marketing and SEO require investment, but you don’t have to go broke. If you can create high-quality content that answers people’s questions, you can rank for long-tail keywords. It may take some time, but it is possible.

4: Expanding the customer base
Always remember that it is the customers who help them prosper. Establishing and expanding customer reach in digital marketing is critical to maintaining a friendly relationship with customers. When customers discover that the online image of the brand is interactive and can automatically accept complaints, inquiries, etc., they will build trust and compliance. In short, customer acquisition is very important for companies.


In conclusion: The Internet is a powerful tool that provides unlimited communication opportunities for businesses and consumers. Effective use of its advantages and full use of various possibilities, which makes digital marketing so important in today’s business world. Marketers can use many unique tools and techniques to help businesses increase traffic, conversion rates, and return on investment, regardless of company size and budget. Digital marketing can now be easily analyzed to help even the newest and smallest companies keep up with large, mature companies.Every business owner want to be fulfilled and succeed, with this few tips you should be able to reach a milestone in your business

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Jhero23
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How do I know fake news about Corona Virus (covid-19)

As if being indoors for more than 2 months now was not enough, I was also bombarded by WhatsApp messages; my friends asking what had happened and advising me to drink warm water to keep the virus away. And even though these messages ...Read more

As if being indoors for more than 2 months now was not enough, I was also bombarded by WhatsApp messages; my friends asking what had happened and advising me to drink warm water to keep the virus away. And even though these messages and posts were well-intentioned – this type of information spread is anything but helpful.

As the SARS-CoV-2 virus – more popularly known as COVID-19 – has taken its toll around the world today, conspiracy theories and rumours have also gone viral on social media platforms and other outlets. As (WHO) World Health Organization Director-General Tedros Adhanom Ghebreyesus rightly said in February, “We’re not just fighting an epidemic; we’re fighting an infodemic”.

In this age, the question you will generally fight is “HAVE YOU HEARD?”- in terms of voice notes, and “HAVE YOU SEEN THIS?”  in terms of broadcast messages. How do you know which information is accurate or not. Ask these question first;

Where’s the information coming from?

Information come from a plethora of sources, some are science related and have scientific backings, while others don’t. Many people write about science, or information related to science, but not everyone who does has been trained how to properly evaluate evidence, interpret jargon or report on statistics in the way that some specialist science journalists can. Stay mindful that information from the original source (most likely a research study) could have been reinterpreted, doctored, adulterated depending on the point the person writing wants to get across. If it’s a lone WhatsApp message with a certain claim with no evidence, then you should think twice.

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Bellarmine901
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There is a long list of myth surrounding this COVID-19 and the best safety measures to be taken to be safe from coronavirus infection. What’s your top 3?  

There is a long list of myth surrounding this COVID-19 and the best safety measures to be taken to be safe from coronavirus infection.

What’s your top 3?

 

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Jhero23
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There are good or poor public display of affection among women. PDA is a hot theme in relationships , particularly between new couples, where they might have had a relationship earlier when something was somewhere and they are now in ...Read more

There are good or poor public display of affection among women. PDA is a hot theme in relationships , particularly between new couples, where they might have had a relationship earlier when something was somewhere and they are now in this new relationship and maybe public affection shows display more than the other person wants or maybe you don’t display enough for them maybe. PDA is sometimes referred to or public affection shows. This is a conversation to have with your significant other so they don’t feel unpleasant and when you’re out in public, kiss or hold your hands, or whatever.

It’s going to depend on the experience of an individual, the culture, and even on religion. Here we talk about the person with whom you are with, not the people around you. The way in which a person has been treated in terms of public display of affection will probably affect his or her ideas on public affairs.

Public showings of affection are therefore inherently good or inherently bad, depending on the preference of the two people. If a couple think that holding their hands in public is not appropriate, then it’s not only for them, but in many parts of the globe, public displays of affection are not only appropriate, but admired.

Why Do many Women like Public Display of Affection

  1. They are not afraid to display your love to everybody out there and that’s not to say you should take it far and do inappropriate things.
  2. It gives them a sense of full belonging of their men
  3. It gives them the confidence that you are not ashamed to be seen with them in the public cuddling around
  4. They use it to make a statement to their fellow friends that they are taken and every other woman or lady should back off

As I’ve said, there’s no inherently good or bad thing, it’s up to what you both think is right, but you’re always going to get people who get offended by your public displays of affection when you’re out and about in the world , for example, when you’re walking through the park and someone is looking at you and you’re kissing your significant other if they don’t want to see it, considering it should be b.

It might be inappropriate especially for kids, you don’t want to do all kinds of wild things out in public that you really should do behind closed doors like sexual acts.

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Tosin Olayinka
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What is the best selling books of all time?

“Best-selling” refers to the estimated number of copies sold of each book, rather than the number of books printed. Comics not included in this list. The books are listed according to the highest sales estimate as reported in reliable, independent ...Read more

“Best-selling” refers to the estimated number of copies sold of each book, rather than the number of books printed. Comics not included in this list. The books are listed according to the highest sales estimate as reported in reliable, independent sources. 

Also, it is worth noting that some religious and political books such as The Bible, Quran, and Quotations from Chairman Mao are believed to have more than a billion copies each in existence. However, sales numbers for these books are nearly impossible to track because many are given away by churches or governments.

25 Best-Selling Books of All-Time

#1 – Don Quixote is one of the highest best selling book (500 million copies sold)
by Miguel de Cervantes
Print | eBook | Audiobook

#2 – A Tale of Two Cities (200 million copies sold)
by Charles Dickens
Print | eBook | Audiobook

#3 – The Lord of the Rings (150 million copies sold)
by J.R.R. Tolkien8
Print | eBook | Audiobook

#4 – The Little Prince (142 million copies sold)
by Antoine de Saint-Exupery
Print | eBook | Audiobook

#5 – Harry Potter and the Sorcerer’s Stone (107 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#6 – And Then There Were None (100 million copies sold)
by Agatha Christie
Print | eBook | Audiobook

#7 – The Dream of the Red Chamber (100 million copies sold)
by Cao Xueqin
Print | eBook | Audiobook

#8 – The Hobbit (100 million copies sold)
by J.R.R. Tolkien
Print | eBook | Audiobook

#9 – She: A History of Adventure (100 million copies sold)
by H. Rider Haggard
Print | eBook | Audiobook

#10 – The Lion, the Witch and the Wardrobe (85 million copies sold)
by C.S. Lewis
Print | eBook | Audiobook

#11 – The Da Vinci Code (80 million copies sold)
by Dan Brown
Print | eBook | Audiobook

#12 – Think and Grow Rich (70 million copies sold)
by Napoleon Hill
Print | eBook | Audiobook

#13 – Harry Potter and the Half-Blood Prince (65 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#14 – The Catcher in the Rye (65 million copies sold)
by J.D. Salinger
Print

#15 – The Alchemist (65 million copies sold)
by Paulo Coelho
Print | eBook | Audiobook

#16 – Harry Potter and the Chamber of Secrets (60 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#17 – Harry Potter and the Prisoner of Azkaban (55 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#18 – Harry Potter and the Goblet of Fire (55 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#19 – Harry Potter and the Order of the Phoenix (55 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#20 – Harry Potter and the Deathly Hallows (50 million copies sold)
by J.K. Rowling
Print | eBook | Audiobook

#21 – One Hundred Years of Solitude (50 million copies sold)
by Gabriel García Marquez
Print | Audiobook

#22 – Lolita (50 million copies sold)
by Vladimir Nabokov
Print | eBook | Audiobook

#23 – Anne of Green Gables (50 million copies sold)
by Lucy Maud Montgomery
Print | eBook | Audiobook

#24 – Charlotte’s Web (50 million copies sold)
by E.B. White
Print | eBook | Audiobook

#25 – Black Beauty (50 million copies sold)
by Anna Sewell
Print | eBook | Audiobook
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