There are 3.5 billion smartphone users in the world. Almost 4.54 billion are using the internet. 2.96 billion people are using social media. With the tremendous change in life, social media becomes the largest platform to connect people and to do business effortlessly.

Every person likes to be social and interactive in the world. In a web-based society, it is quite easy these days to engage. It is not tough to communicate with other people with the intervention of social media.

Keeping this in mind, we will outline some of the popular social media apps to be on.

FACEBOOK: Facebook is one of the most widely used apps in the world with  2.41 billion monthly active users. You Should Prioritize Facebook if; You want to reach an audience of adults and have engaging visual (or video) content that can capture their attention, invoke an immediate emotional response and make them excited to share with their friends. Or if you want an easy way to create an online community around a topic or business.

YOUTUBE: YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google.
It has 2 billion monthly active members, it allows the user to upload, view, share, rate, report, and comment on the video.

The Content that Works Best on YouTube are Video only. Depending upon your type of business and who your audience is, both long-form and short-form video content can work very well on this platform.

INSTAGRAM: Instagram is the app that has become a sensation these days. There are 1 million people connected on Instagram across the globe. Amongst all, Instagram has unique features which provide two types of account to its members.
One is a private account in which you can make friends of your own choice. The second one is the business account, users can promote the brand, profile or anything visitors want in the profile.
The Content that Works Best on Instagram: Beautiful photography, stunning visuals, unique designs, selfie-style video that speaks directly to your audience and a cohesive theme to your content will help you stand out on Instagram.

WHATSAPP: There are almost 1.6 billion WhatsApp users in the world. It is the best messaging platform for your family or friends. WhatsApp includes many features and some of the essential features are:

Voice call and video call
Save the data offline
Backup data
Share contacts, locations, and documents

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses.

SNAPCHAT: Snapchat app has 314 million users. This is the best app that captivated the hearts of millions of users. Snapchat is a multimedia messaging app where users can do instant messaging, video chat, share videos, etc.

The most appealing thing in Snapchat is filters that make it different from others. It is the only app that shows the right direction of the users. In this, the end-user can send the video and image along with the message.

TWITTER: Twitter is the real-time microblogging website on social networking app. The message is known as tweets where registered users can tweet, and unregistered visitors can read the tweets. Twitter has 330 million users.

Twitter Inc is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.